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Privacy Policy

Data privacy is of high importance to BY TERRY and we want to be open and transparent with our processing of your personal data.

We have therefore set out a Privacy Policy which fully explains how your personal data will be processed and protected.

Opting-out of Online Targeted Advertising

BY TERRY adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles. You can opt out of online targeted advertising by BY TERRY and other companies participating in the DAA program through the DAA Consumer Choice page or the Network Advertising Initiative’s platform if you live in US, and the IAB Europe’s platform (YourOnlinechoices) if you live in the UK or within the EU.

The website www.byterry.com (the “Website”), operated by the company JIL – « By Terry », a French Société par actions simplifiée with a capital of €‌1.00‌746.00‌0.00, whose headquarters are located 24 rue Erlanger – 75016 Paris, registered at the PARIS RCS under number 410 318 968 (hereinafter, “BY TERRY”), contains sections allowing the users to upload photographs, videos and other types of information about themselves, including the “True Motion Shot” and the “Expert Community” sections (the “Sections”). These terms of use (the “Terms of Use”) apply to any user using a Section.

Users that upload posts in the Sections (hereinafter, the “Users”) hereby authorize BY TERRY to use the data and information included in the posts uploaded in the Sections (the “Posts”), including the image of the User, pictures, videos, caption, comments, location information and any information included by the User in its Post (the “User Content”).


Who is the controller of your personal data?

BY TERRY – Luxe, Art, Beauté LAB, a French limited company, is the controller of the personal data you submit to us and is responsible for your personal data under applicable data protection law.

BY TERRY – Luxe, Art, Beauté LAB

24, rue Erlanger – 75016 Paris, France

Companies registered at: Paris PCS

Company registration number: 410 318 968

VAT registration number: VAT NO. FR 47410318968

Your personal data will be transferred to the sales, marketing, customer relations, human resources and financial departments of BY TERRY, for the purposes mentioned in this Privacy Policy and might also be transferred within BY TERRY group companies to enable the processing and fulfilment of our contract with you. Group companies include:

BY TERRY – Jentry International

52a Cromwell Road, London, SW7 5BE, United Kingdom

Companies registered at: Company House UK

Company registration number: 555 82 56

VAT registration number: VAT NO. UK 881979261

Questions and comments regarding this Privacy Policy should be directed to help@byterry.com.

How do we collect information about you?

We may hold information that you have provided to us including, but not limited to, when you:

  • purchase products through the website or provide the beauty service requested online
  • agree to receive BY TERRY newsletters
  • submit rate and reviews
  • use BY TERRY social pages
  • enter competitions, prize draws or promotions
  • sign up to direct marketing / newsletters
  • use our customer services
  • report a problem with your order or the website
  • register to open an account on our website
  • complete a survey through our site or through one of our social pages
  • visit our website and transmit some technical data, i.e your IP address, location, previous visits, linked sites, etc.

We may also hold:

  • information provided to us by other companies which have obtained your permission to share information about you
  • details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access

What information might be held about me?

Information we request and hold includes, but is not limited to, the following:

  • your last name, first name, age, date of birth, sex
  • billing and delivery postal addresses
  • phone number(s)
  • email address(es)
  • usernames and passwords
  • payment card details and payment history
  • browsing and shopping activities
  • your order history
  • your customer queries
  • account or membership ID
  • images, photographs and videos

What are my rights and how can I exercise them?

You have the right to request:

  • access to your personal data
  • an electronic copy of your personal data
  • correction of your personal data if it is incomplete or inaccurate
  • deletion or restriction of your personal data in certain circumstances provided by applicable law (right to limit or object to data processing)
  • erase your personal data from our data bases
  • stop receiving emails/messages from BY TERRY by clicking on the unsubscribe button or by sending a message to the email address below mentionned.

If you need to access or modify your personal data, please login to the MY ACCOUNT section of the website and review your data.

If you would like to request a copy of your personal data or exercise any other of your rights, please contact us via help@byterry.com.

Where we have obtained your consent for processing of your personal data, you have the right to withdraw your consent at any time, as described in the “this section.

At any time, you have the right to lodge a complaint to your national competent authority for personal data (in France, the CNIL - 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07), about any complaint relating to the way in which BY TERRY collects and processes your personal data.

How do we use your information?

We, or third-party data processors who act on our behalf, will use your personal data to fulfill our online contract with you or for direct marketing, customer service, research, analysis, data modelling, risk management, legal, accounting, administrative, testing, monitoring and for our business operations. We have broken down the key uses of data for transparency.

Please be aware that the third parties acting on our behalf have an independent right or obligation to process your personal data. The personal data transferred to those third parties is only used to provide you with the relevant services mentioned below, for which a certain third party is contracted.

Online purchase and customer service

We, or authorised third parties who act on our behalf, will use your personal data to manage your purchase online at BY TERRY or provide you with the service ordered online at BY TERRY including, but not limited to, identifying you, validating your address, processing and delivering your orders, handling returns and sending you notifications of delivery or any problems, validating and managing your payments, handling complaints, warranty matters or any other queries you may have.

We also offers an online consultation service which requires the collection and processing of your personal data in order to provide the service ordered, to confirm the appointment and send you all the necessary information concerning your appointment, to follow up on your consultation and send you a report of your consultation, to establish your customer profile and finally to send you offers that we believe may be of interest to you.The processing of your personal data is necessary for BY TERRY to fulfill the service of managing and delivering the order to you and we will keep your data for as long as you are an active customer.

If you have given us your data without opening an account / subscribing to the newsletter, we will keep your data for as long as reasonably required and for up to three years from the last contact with you to enable fulfillment of our contract with you and for future customer service.

Virtual Beauty Consultations

Personal data communicated when making your beauty appointment on this website or subsequently when using our service are processed by BY TERRY – Luxe, Art, Beauté LAB.

Personal data will be used to confirm your appointment, communicate important information concerning your appointment, provide the requested service and ensure the follow up after your consultation. Your personal data might also be used by our company to send you offers that might be of interest to you.

In accordance with the General Data Protection Regulation n°2016/679 of 27 April 2016, you have the right to access, rectify, erase, oppose and the right to the portability of your data, which you may exercise at any time by sending an email to help@byterry.com or by sending a letter to the above company address. You also have the right to lodge a complaint with a supervisory authority.

Direct marketing

From time to time we, or authorised third parties who act on our behalf, may use your personal data to send you BY TERRY marketing offers, newsletters, surveys, products, services, store openings, promotions or competitions which we think may be of interest to you through emails, text messages, phone calls or postal mail.

To offer you the best customer service, we will provide you with so-called behavioural marketing, i.e. relevant information, recommended products, send you reminders of products left in your shopping bag and personalised offers. All these great services are based on your previous purchases, browsing history and information you have submitted to us.

Your personal data may also be used to manage your marketing preferences if requested by you or for market research and data modelling purposes.

The processing of your personal data is based on your consent when you subscribe to our newsletter and will be kept for as long as we have your consent.

If at any time you do not wish to receive these details, you can withdraw your consent by:

  • unsubscribing from emails / SMS messages by using the unsubscribe button or a text number
  • editing the settings on your BY TERRY account
  • contacting us via help@byterry.com and requesting to unsubscribe
  • please note that active customers will continue to receive order and account communications related to your orders being processed

BY TERRY account and Expert Club

We, or authorised third parties who act on our behalf, will use your personal data to create and manage your personal account in order to give you a personalised and relevant experience at BY TERRY and make your future purchases easy and enjoyable. We will provide you with your order history, details around your orders and enable you to handle your account settings (including marketing preferences), save items in your shopping bag, and rate and review the products you've purchased from us. To provide you with relevant product recommendations, BY TERRY will process your data including, but not limited to, navigation, browsing and shopping history and product reviews, as well as the data you submitted to us. Should you purchase goods on the BY TERRY website, you may be sent an email requesting whether you would like to review the product you have purchased.

The processing of your personal data is based on your consent when you open your account with BY TERRY or Expert Club and we will keep your data for as long as we have your active account. You have the right to withdraw your consent from the processing of your personal data at any time by closing your account(s) with BY TERRY and/or Expert Club.

Competitions and promotions

We, or authorised third parties who act on our behalf, will process your data when you enter our competitions or promotional events. Your personal data will be used for BY TERRY to administer promotions, competitions and/or prize draws including, but not limited to, contacting contestants and delivering prizes.

The processing of your personal data is based on your consent when you choose to enter a competition. You have the right to withdraw your consent for the processing of your personal data at any time. When you do so, BY TERRY will not be able to provide you with the services mentioned above.

Development and improvement

We, or authorised third parties who act on our behalf, will use data to evaluate, develop and improve our services, products and systems for all our customers. The analysis of the data is mostly, but not always, done on an aggregated level. We use the data to plan new retail stores openings or to improve our product range.

The processing of your personal data is based on our legitimate interest and your data will be kept for as long as you have an active BY TERRY or Expert Club account. You have the right to object to the processing of your personal data that is based on BY TERRY's legitimate interest, by contacting help@byterry.com or by closing your account(s). If your account is deleted, we will not be able to carry out our services to you.

Fulfilment of legal obligations

We, or authorised third parties who act on our behalf, will use your personal data to comply with legal or regulatory requirements, court rulings and decisions from authorities and in the detection and prevention of fraud or other crimes. This includes using your personal data to collect and verify accounting data to comply with our book-keeping rules or in certain circumstances, to verify your identity.

The processing of your personal data is necessary for BY TERRY to fulfill its legal obligation and in case of prevention of crime is based on our legitimate interest; your data will be saved in compliance with legal and accounting rules and in compliance with local legislation. You have the right to object to the processing of your personal data that is based on BY TERRY's legitimate interest, by contacting help@byterry.com or by closing your account(s). If your account is deleted, we will not be able to carry out our services to you.

Disclosing your information

Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Law, Court Order or for the purposes of prevention of fraud or other crime).

Where do we store and transfer your data?

Your personal data will be transferred within BY TERRY group companies to enable processing and fulfilment of our contract with you as listed above.

The data that we collect from you is stored within the European Economic Area (“EEA”), and may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws and safeguarded by international privacy shields, like Privacy Shield between EU and USA or under the EC adequacy decision regarding the adequate protection of personal data by the State of Israel.

For transfers outside the EEA, BY TERRY will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.

By using and/or shopping on the website, you consent to the transfer of your personal data to third party data controllers/processors located in countries outside of the European Economic Area ('EEA').

In any case, you can obtain information about a possible data transfer (and, where appropriate, copy of the safeguards) by contacting help@byterry.com.

How long is my data kept?

Your personal data are kept for the length of time necessary to fulfil the purposes defined above or to meet BY TERRY's legal obligations. Beyond that time, they are deleted by BY TERRY.

In any case and according to the applicable regulations:

Third-party sites

We cannot be responsible for the privacy policies and practices of other third-party sites, or for advertisers on our site, even if you access them using links from our site and we recommend that you check the policy of each site you visit. In addition, if you linked to our site from a third-party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third-party site and we recommend that you check the policy of that third-party site and contact its owner or operator if you have any concerns or questions.

Unless expressly stated, we are not agents for these third-party sites or for any third-party advertisers on our site, nor are we authorised to make representations on their behalf.